If you are always making your guests happy, they will become your own marketers. This is why an effective online marketing program must be implemented for hotels and resorts. This audit will quickly analyze your site to find all the desktop and mobile SEO issues that may be keeping your site from ranking in search engines. A strong hotel social media marketing campaign will effectively target users at each stage of the customer life cycle. A strong content marketing strategy in Jacksonville FL for hotels focuses on the wants, needs, challenges, and opportunities their guests face when deciding on a hotel to book.

Schedule an email to go out a few days after their stay and help them relive the great time they had by providing a quick and easy way to leave a review. An effective hotel homepage will have sections that you can scroll to find the critical information you need to book a room. Brands like IHG and Marriott see the value in the more personal boutique experiences provided by smaller brands like Kimpton and Starwood. Of all the benefits of a marketing automation solution, perhaps the most significant is the ability to access in-depth marketing analytics through a single unified platform. Whether you’ve hired a Jacksonville FL marketing agency to handle your hotel’s social media or if your hotel is handling in-house, it is critical that you social media posts are optimized meaning you are using social search optimization best practices.

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